This holiday season, Forrester Research expects U.S. online sales to grow 16% over 2009's numbers, generating nearly $52 billion in online sales. This new analyst report from Forrester Research examines consumer trends leading into the holiday season and retail strategies for the busiest shopping season of the year. It includes research data and examples of some of the aggressive promotions being planned by leading retailers to drive holiday sales. Consumers are ready to spend - Forrester expects an increase of 12% in the number of new US online buyers. Forrester further predicts that online sales will reach $250 billion by 2014. Retailers are primed to react and aggressive promotions are underway, exceeding even the discounts of previous years. Just look at the Cyber Week deals going on all over the web.
E-commerce and marketing website Compete.com’s Online Shopping Intelligence Study for Q2 2010 indicates 83% of the respondents are now shopping online weekly. Think about that. Four out of every five people you know who shop, and who doesn't shop, do so online.
So what’s this all about? Simply, shopping online is becoming the preferred method of securing products and services for the everyday consumer. You don’t have to be a bank, retailer or credit card company to capitalize on this phenomenon. Simply, invest in yourself and get your own e-commerce site. Click here to learn about one company who has figured out how to do this. There is a tidal wave of growth online and there is no better time than now to take advantage of this opportunity.